Human vs Robot: The Shape of VFX and Post Production in 2025
Experts weigh in on the biggest trends shaping the industry and how they strive to keep craft alive in the AI revolution, writes LBB’s Sunna Coleman.
It’s been a heavy week for the post-production industry. Beginning with rumours surrounding the potential closure of Technicolor Creative Studios, parent company of The Mill, MPC and Mikros, thousands across the globe faced an uncertain future. Just days later, it was confirmed that the company had begun shutting down the majority of operations across multiple countries.
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Cloud-based VFX studio Atmos delivers remote visual effects for Vodafone and The ICONIC
Cloud-based VFX studio Atmos has kicked off the year with a series of high-profile collaborations, delivering seamless visual effects for Vodafone’s “Double Coverage” and The Iconic’s “Got You Looking” campaigns.
Expanding its mobile reach across Australia, Vodafone’s latest campaign – created by Thinkerbell and directed by Ariel Martin of Scoundrel – called for clever VFX to bring its message to life. Atmos provided fully remote post-production solutions, creating some select standout scenes using cutting-edge CGI that enhanced the brand’s energetic storytelling.
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Atmos Delivers Cutting-Edge VFX for Vodafone and The Iconic Campaigns
The studio’s remote post-production solutions enhanced both campaigns with dynamic CGI and striking visuals, blending creativity and technology.
Cloud-based VFX studio Atmos has kicked off the year with a series of high-profile collaborations, delivering seamless visual effects for Vodafone’s 'Double Coverage' and The Iconic’s 'Got You Looking' campaigns.
Read the full article here.
New Cloud Based VFX & Animation Studio Atmos Opens
New cloud based VFX and animation studio Atmos has launched, providing services for broadcast film, television and online content.
Led by award-winning post production specialist Andreas Wanda (pictured above), Atmos harnesses the power of the cloud to deliver fully remote-based post production solutions. The studio has already executed a number of high profile campaigns including MLA’s ‘Generation Gap’, Toyota’s ‘Barry Believes’ and The Iconic’s ‘Got You Looking’.
Read the full article here.