
Created by Andy Flemming and Kenny Hill at Kopilot and directed by Mitch Kennedy through The Producers, The System reframes the law as something many people fear tackling: a vast, intimidating, sentient machine.
Dark in tone but rich with metaphor, The System is packed with layered detail, from archaic computers to endless cables and flickering screens, each reinforcing ATB’s positioning as the human force capable of navigating and dismantling intimidating legal machinery. Here’s a little look behind the filming of The System.
Behind The System is an intensely handcrafted piece of work. Thousands of individual components were modelled and assembled into a sprawling mechanical environment, all without deploying an army of artists, and without relying on generative AI.
Client: Arnold Thomas & Becker
Managing Principal: Lee Flanangan
Deputy Managing Principal: Kim Price
Chief Commercial Officer: Kalle Amanatides
Creative Agency: Kopilot Creative Consulting
Founder & Executive Creative Director: Kenny Hill
Creative Partner: Andy Flemming
Production Company: The Producers
Director: Mitch Kennedy
Executive Producer: Noelle Jones
Producer: Krystal Bastin
DOP: James L Brown AC
Production Designer: Lance Davis
VFX and Post Production: Atmos Studios
Creative Director / VFX Supervisor: Andreas Wanda
Executive Producer: Dave Kelly
CG Lead / Concepts: Chris Harris
Lead Compositor: Ken Abbott
Lighting: Andrew Lodge
FX: Ferry Taswin
Animation / Surfacing: Andy Sutton
Modelling: Khiem Huynh
Tracking & Roto: Martin Tim
Render TD: Matt Hermans
Software Developer: Arthur Uzulin
Grade: Matic Prusnik
Audio Production: Rumble
Sound Designer: Liam Annert
Sound Designer: Sean Wilkinson
Senior Audio producer: Bec Ivanov