2024 IC Markets "They're Fast, We're Faster"
Atmos Studios put their overalls on and worked closely with Limehouse to integrate an entirely CG Formula 1 car into every shot of the “They’re Fast, We’re Faster” IC Markets campaign. Atmos provided On-Set Supervision as well as Project Supervision along with Previs and a Formula 1 CG car rig.
Our approach was to use a stand in prop car which was nothing more than the bare shell of half a car. It gave our talent something to bolt the wheels onto if nothing else!
A really fun job, especially since we got to work with… “Lasers!“
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IC Markets Previs
2024 IC Markets "They're Fast, We're Faster" Credits
Post-Production – Atmos Studios
Post Producer: Andreas Wanda
VFX Supervisor/Previs: Andreas Wanda
Post-Production – Limehouse
Executive Producer: Duncan Harriss
Creative Director: Eran Thomson
Post Producer: Ashlee Savins
Director: Aytan Lachish
DOP: Tony Luu
Head of CGI: Chris Andrews
Senior CG Artists: Rhys White, Nick Deboar
Head of Retouching & CD: James Lucas
Flame: Naomi Anderlini & Eugene Richards
Edit: Kelly Searnacke
Grade: Matt Fezz
Music & Sound Design: Uncanny Valley
Client: IC Markets